- Well-developed decision making skills combined with an open and accessible management style, emphasizing individual empowerment and generating increased shareholder value through the delivery of profitable development schedule for each concept.
- Experience in various industries including F&B, Hospitality, Media, Aviation, Entertainment Parks to name a few.
- I have an impeccable record in exceeding corporate financial targets for more than 8 years in a row.
Saudi Brothers Commercial Company. Jeddah, Saudi Arabia MARCH 2017– Present.
Head of Hospitality and Entertainment Sectors
Rejoined the group to spearhead total revamp for both hospitality and entertainment industries through the region.
- Both industries were in a very challenging financial situation and had to come up with a recovery plan to save both industries.
- Various layoffs were made across the board and recruited new talent that goes parallel with our vision and mission.
- Created 6 new F&B concepts for the group.
- Worked with Riyadh Season 2019 and participated with two of the most successful F&B concepts during that season.
- 3 entertainment initiatives with unique product offering were developed for the group’s entertainment sector to cater for the new demand in Saudi Arabia.
- Establish a full inhouse digital marketing department to cater to our ever-growing fan base.
- Was able to turn around a net loss food and beverage division into breakeven in record 16 months.
- Added industrial catering division to the group and won a 9,000 + meal a day catering project for 5 years.
- Member of the executive committee of the group.