With more than 25 years of experience in the food and beverage industry, Johan has dedicated his career to providing the industry with innovative new ideas and offerings to help companies of all sizes grow their business. As Chief Product Officer, Johan is responsible for Dawn’s R & D and Category marketing globally, prioritizing innovation efforts within Dawn to provide customers with the best bakery products in the business. Since joining the team in 2012 as vice president of R&D in Europe, Johan has led the research and development of multiple Dawn product launches, specifically the Dawn Balance Line, which contains clean label, vegan and better-for-you products. In addition to his focus on product development, he also drives global technology projects to keep Dawn at the front of introducing new industry capabilities both for bakers and within the walls of the company.
Prior to joining Dawn, Johan was the Innovation Director at Sara Lee and also previously held various R&D roles across food product categories at Unilever in the Netherlands and the UK. He holds a masters and a PhD in Molecular Science from the Agriculture University of Wageningen, and an MBA from Rotterdam Erasmus University.